Once you have defined the fundamentals of your practice through its name, what it stands for, who it will be for, and your business plan, it’s time to turn your focus toward bringing your vision to life by defining what your practice will look like in action. This means refining your service offerings and setting your pricing with confidence. These steps will allow you to build a private practice that aligns with your values, supports your ideal clients, and sets the stage for a successful launch.

One of the topics I get the most questions about is marketing. It can feel like the dreaded boogeyman lurking in the shadows for new private practice owners. You’ve built your skills as a therapist, but now you’re faced with the challenge of putting on your business hat and getting the word out about your services. The idea of marketing might seem intimidating, complicated, and even a bit scary, but it doesn't have to be that way!

If you are to the point in your career where you are considering opening your own private practice, you likely already have the therapy part of your job down. While your education and training have equipped you with the knowledge and skills to provide effective therapy, stepping into the role of a business owner requires a completely different mindset. Launching a successful private practice means embracing both your therapeutic expertise and your ability to strategically manage a business. This can be incredibly scary, especially if you don’t know where to start.

Private practice, just like any other business, will have a timing and rhythm. Your business will have seasons and change and an ebb and flow that you must learn, understand and embrace to set yourself up for long-term success. This means that your private practice journey will be full of opportunities and challenges, so learning when to move forward, when to pause, and when to pivot can make all the difference.