THE PRIVATE PRACTICE BLOG
Lessons and insights from the field with private practice consultant Francisca Mix.
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The Boogeyman of Marketing: Overcoming Marketing Fears as a Private Practice Owner
One of the topics I get the most questions about is marketing. It can feel like the dreaded boogeyman lurking in the shadows for new private practice owners. You’ve built your skills as a therapist, but now you’re faced with the challenge of putting on your business hat and getting the word out about your services. The idea of marketing might seem intimidating, complicated, and even a bit scary, but it doesn't have to be that way!